Researcher View
Everything In One Place
Cloud-based link provides easy access to - and sharing of - video responses and transcripts.
Study Options
DIY / BYO Recruit
Each person you invite from your list answers up to 10 questions per study, yielding 10 x 1 minute video responses per person. Includes transcripts (machine & human for accuracy), and access to our sentiment and emotion based AI.
Starting at
$50/person
DIY + Recruit
Create a study recruiting from our proprietary database of over 250,000 respondents. Each person answers up to 10 questions per study, yielding 10 x 1 minute video responses per person. Includes screening, transcription (human + machine for accuracy), and access to our proprietary sentiment and emotion based AI.
Starting at
$250/person
Fabric Methodologies
Perceptions & Attitudes
People are remarkably candid and emotionally unguarded recording close-up selfie videos.
Show & Tell
By showing an object, giving a tour or walking through a process, people are highly stimulated and articulate in their responses.
Prompt & React
Add a link to elicit immediate and visceral reactions to messaging, websites, videos, UX and more.
Retail & Events
Send participants to a location and prompt an experiential response.
Top Brands Trust Fabric To Uncover Insights
Nike Innovation Kitchen
Researcher, Athlete Concepts
The platform is so good at unearthing insights because their bespoke recruiting helps us hear from the exact audience we’re looking for.
Wieden + Kennedy
Angela Jones, Group Strategy Director
When COVID-19 hit, we worked with the team to field a quick consumer study on a Saturday. We needed to gauge whether the work would hit the right tone. With results by Sunday, the study gave clients the confidence to launch the campaign.
Omnicom Media Group
Abby Thorsgaard, Primary Research Manager
With a tight deadline to conduct research, develop a sizzle reel, and deliver a pitch, Fabric was an integral part of getting the project done quickly.