Every plan includes up to 10 questions, 10 one-minute video answers per person, machine transcripts, Gemini and Fabric AI. The difference is who finds your participants.
You invite people from your own list.
Starting at
$50/person
Use case
A leading creative services company pitching new business brings the voice of the consumer into the room, adding meeting theater to the final presentation.
Build a custom screener in the Fabric app that seamlessly connects to Respondent.io's vast database. Then hand pick your favorites.
Starting at
$149/person
Use case
An ad agency wants to win a new account and brings a highlight reel of the prospect's consumers reacting to the proposed creative campaign assets to the meeting.
Our team finds and screens the right people.
Starting at
$250/person
Use case
A FAANG company updating one business unit's offering wants to understand unmet needs, pain points and reactions to new concepts.
How it works
When COVID-19 hit, Wieden + Kennedy fielded a study on a Saturday and had answers by Sunday. Every Fabric study runs the same way.
Add images, video or links to any question as stimulus. Preview the study before it goes live.
Minutes to set up
Invite your own list, let our team recruit from 300,000+ respondents, or hand-pick from Respondent.io.
Your list or ours
Each participant records up to one minute per question on their phone, in their own world and their own words.
1:00 per answer
Videos land in your dashboard as they're finished, with transcripts and Fabric AI. Share one clip or the whole study.
As they arrive
Researcher View
One link holds the whole study: videos, transcripts and AI insights, arranged by question.
Fabric AI
Stop scrubbing through hours of footage. Fabric's emotion-based AI shows you where the feeling is.
We built our own AI around sentiment and emotion, because that is what drives behavior. It cuts analysis time by up to 90% and gets the debrief-ready verbatim in front of you in one click. Now with Gemini integrated into the study dashboard, you can prompt the entire dataset with any specific question.
Customers
When COVID-19 hit, we worked with the team to field a quick consumer study on a Saturday. We needed to gauge whether the work would hit the right tone. With results by Sunday, the study gave clients the confidence to launch the campaign.
Angela JonesGroup Strategy Director, Wieden + KennedyLearn
Learn how to get the most out of your mobile video ethnography study from some of the industry's leading researchers.
Launch your first study in minutes, or let us walk you through a live one.
