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Pro Tips

Practical advice on writing questions, choosing sample sizes, following up and getting the most out of your video responses.

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Apr 2023Eight Principles for Storytelling in Innovation with Lisa ShufroLisa Shufro (Chief Storyteller for What Matters) shares eight of her principles for storytelling.Read more
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May 2022Qualitative Sample SizesAdequate sample sizes have been debated extensively in the market research industry for many years, in part because quantitative sample sizes are statistically easier to measure.Read more
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Sep 20214 Methodologies to use with Fabric Survey VideosFour ways to frame a Fabric study, starting with Perceptions & Attitudes: a video selfie that captures facial expressions from an arm’s length away.Read more
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Sep 20214 Tips for Getting the Most out of Your Fabric VideoTom Bassett, founder of Fabric, discusses best practices for extracting relevant data and weaving powerful stories to share within your team.Read more
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Sep 20214 ways Fabric works with traditional qualitative researchFabric has been used as a way to bounce ideas off consumers after the traditional qualitative field work has been completed.Read more
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Sep 20215 ways to ask follow-ups on FabricThe primary ways to follow up with participants after a Fabric study.Read more
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Sep 2021How to Write Effective Mobile Video Survey QuestionsEvery study has elements of creativity that revolve around asking the right questions. Learn how to write the best video survey questions in order to reach the “unlock.”Read more

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