Skip to content

Case Studies

How agencies, brands and universities have used Fabric (formerly mindswarms) to win pitches, test creative and learn from real people on video.

The Phillie Phanatic mascot at a packed ballpark, a still from the MLB Opening Day campaign
May 2023How W+K used Fabric to understand sports fans, quicklyW+K was invited to pitch MLB due to its credentials with Nike and ESPN, and needed quick-turn qual on a limited budget to test its strategic themes.Read more
Laptop showing a Fabric study dashboard with video responses and an emotion chart
Apr 2023Using Fabric AI + ChatGPT to Explore Shifting Attitudes Toward AIA brief summary and the response data from a Fabric study on shifting attitudes toward AI, analyzed with Fabric AI and ChatGPT.Read more
Group of teenagers looking at their phones, in black and white
Sep 2021Ad Testing: 72andSunny and the “truth” campaignAmerican Legacy Foundation and 72andSunny needed to test new truth campaign creative with teens. mindswarms put the concepts in front of them on their smartphones. Positive vibes won out.Read more
Empty glass-walled conference room in black and white
Sep 2021Amplify Your Pitch with Mobile Video Surveys4 days away from a major pitch, BBDO knew that having authentic & timely consumer video insights would amplify their pitch. The result: they won.Read more
Wharton, University of Pennsylvania sign beside palm trees in San Francisco
Sep 2021Dr. Lautman - Professor at Wharton’s MBA program - on Mobile Video SurveysWharton MBA adjunct professor Dr. Martin Lautman on why mobile video surveys offer the most credibility for understanding consumer emotion.Read more
Hands held out over a tree-lined road with traffic
Sep 2021How micro moments are reshaping the travel customer journeyThink with Google (powered by mindswarms) reveals the consumer trends shaping travel micro-moments, how they affect the travel customer journey, and why they matter for travel brands.Read more
Yes, we are open sign hanging in a shop window
Sep 2021How mobile has redefined the consumer decision journeyThe consumer journey, from I-need-some-ideas through I-want-to-buy-it, is increasingly guided by the smartphone. A Think with Google study, powered by mindswarms.Read more
Two young women in sunglasses sipping drinks while one takes a selfie
Sep 2021How Mobile Video Surveys Helped DINE Launch a New ProductWhen food innovation company DINE needed to make a snap decision about whether to introduce a new product to consumers, they turned to mindswarms. The feedback they got was invaluable, and quick.Read more
Traveler in a yellow jacket checking his phone in a snowy forest
Sep 2021How Online Interactions Impact Time-to-Make-a- Plan MomentsClickstream data from Luth Research’s opt-in panel and mindswarms video surveys show what a real traveler’s time-to-make-a-plan moments look like. A Think with Google study.Read more
Two people reviewing and signing a contract at a desk
Sep 2021How to Seal the Deal with Mobile Video SurveysWhat happens when you need consumer insights within a matter of days? Check out how Fabric helped a leading agency craft video surveys to win new business.Read more
Woman making a bed in a bright bedroom
Sep 2021Millennials & Home CleaningIn a recent study, mindswarms set out to understand unique generational considerations in how Millennial women relate to home cleaning, home cleaning brands, and home cleaning product purchasing.Read more
Man sketching an abandoned-cart email flow on a whiteboard
Sep 2021mindswarms Partners with Carnegie Mellon HCI Masters ClassIn a pilot study at Carnegie Mellon University, students enrolled in the Human Computing Interaction Masters program used mindswarms mobile video surveys to get feedback on their idea storyboards.Read more
Two teenage girls lounging on a bed in a cluttered bedroom
Sep 2021Mobile Video Ethnography Dives Into the Teenage MindWhat shapes the identities of teens today? California ad agency BSSP used mindswarms mobile video surveys to go beyond data-driven assumptions and capture Gen Z teens’ unfiltered responses.Read more
World map at night showing city lights
Sep 2021Mobile Video Surveys Reframe Global QualRob Klingensmith of Marcel Worldwide worked with mindswarms to collect consumer insights in 5 countries for Luxottica, makers of Ray-Ban and Persol.Read more
Watch, phone, credit card and headphones laid out on a wooden surface
Sep 2021Mobile’s Role in a Shopper’s PurchaseNew data from Luth Research’s opt-in panel and mindswarms mobile video surveys show how online interactions influence a shopper’s purchase decision. Hint: be fast, and relevant.Read more

See Fabric in action

Request a demo, or explore a live study on your own.

Request a demoCreate a study