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How Online Interactions Impact Time-to-Make-a- Plan Moments

Clickstream data from Luth Research’s opt-in panel and mindswarms video surveys show what a real traveler’s time-to-make-a-plan moments look like. A Think with Google study.

Traveler in a yellow jacket checking his phone in a snowy forest

Online interactions are increasingly shaping how people make a plan for their next trip. New clickstream data from Luth Research’s opt-in panel and mindswarms video surveys provide a snapshot of what a real traveller’s time-to- make-a-plan moments actually looked like. Check out the Think with Google study here.

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