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Mobile’s Role in a Shopper’s Purchase

New data from Luth Research’s opt-in panel and mindswarms mobile video surveys show how online interactions influence a shopper’s purchase decision. Hint: be fast, and relevant.

Watch, phone, credit card and headphones laid out on a wooden surface

Online interactions are playing an increasing role in influencing a shopper’s ultimate purchase decision. But how much so? New data from Luth Research opt-in panel and mindswarms mobile video surveys show just what this means. Hint: You need to be fast, and relevant. Find out more in this Think with Google study here.

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