Case Studies

Case Studies
How W+K used Fabric to understand sports fans, quickly
W+K was invited to pitch MLB due to their credentials working with Nike and ESPN and their ability to understand and leverage brands that imbues them with meaningful cultural connections.
Case Studies
Using Fabric AI + ChatGPT to Explore Shifting Attitudes Toward AI
Full article coming soon - but in the meantime feel free to check out the response data and AI analysis at the link below! Just click "Show Fabric AI" underneath any questions that spark
Case Studies
How Mobile Video Surveys Helped DINE Launch a New Product
When food innovation company DINE needed to make a snap decision about whether to introduce a new product to consumers, they turned to mindswarms. The feedback they got was invaluable, and quick. (The consumers’ facial expressions alone speak volumes.)
Case Studies
Millennials & Home Cleaning
In a recent study, mindswarms set out to understand unique generational considerations in how Millennial women relate to home cleaning, home cleaning brands, and home cleaning product purchasing. What we didn’t anticipate? That we’d open up a Pandora’s Box of emotionally deep insights. You can watch a video clip here.
Case Studies
Amplify Your Pitch with Mobile Video Surveys
4 days away from a major pitch, BBDO knew that having authentic & timely consumer video insights would amplify their pitch. The result: they won.
Case Studies
How to Seal the Deal with Mobile Video Surveys
What happens when you need consumer insights within a matter of days? Check out how Fabric helped a leading agency craft video surveys to win new business.
Case Studies
mindswarms Partners with Carnegie Mellon HCI Masters Class
In a pilot study at Carnegie Mellon University, students enrolled in Human Computing Interaction Masters program used mindswarms video mobile surveys to get feedback on their idea storyboards. The responses they received from consumers were illuminating, helping them determine which prototype to develop, and enhancing their learning in a real- world way.
Mobile Video Ethnography Dives Into the Teenage Mind
What shapes the identities of teens today? California ad agency BSSP wanted to reach beyond data-driven assumptions to find out, going deep into the minds of Generation Z. Using mindswarms mobile video surveys, they captured teens’ unfiltered responses. What they learned is that Gen Z’s attitudes center around purpose, authenticity, and technology. (Oh, and transparency.)
Case Studies
How micro moments are reshaping the travel customer journey
There’s a lot of planning that goes into traveling. And people increasingly turn to devices for help. Here, Think with Google (powered by mindswarms) reveals the consumer trends shaping these travel micro-moments, how they affect the travel customer journey, and why they matter for travel brands. Check out the study here.
Case Studies
Mobile Video Surveys Reframe Global Qual
Rob Klingensmith, Chief Strategic Officer of Marcel Worldwide, worked with mindswarms to collect consumer insights in 5 different countries for Luxottica, makers of the world’s iconic Ray-Ban and Perso brands. He discovered mobile video surveys are redefining global qual, opening doors for companies to efficiently and affordably test foreign markets.
Case Studies
How mobile has redefined the consumer decision journey
The consumer journey, from I-need-some-ideas through I-want-to-buy-it, is increasingly guided by the smartphone.This means retailers need to show up in a useful way online in order to help guide that decision. How can you do this most effectively? You can check out the Think with Google study (powered by mindswarms) here.
Case Studies
Dr. Lautman - Professor at Wharton’s MBA program - on Mobile Video Surveys
Wharton MBA adjunct professor Dr. Martin Lautman appreciates the benefits of big data. But when it comes to diving deeper in order to understand consumer emotion and how people really feel about something, he sees mindswarms mobile video surveys offering the most credibility. You can watch our interview with him. here.
Case Studies
How Online Interactions Impact Time-to-Make-a- Plan Moments
Online interactions are increasingly shaping how people make a plan for their next trip. New clickstream data from Luth Research’s opt-in panel and mindswarms video surveys provide a snapshot of what a real traveller’s time-to- make-a-plan moments actually looked like. Check out the Think with Google study here.
Case Studies
Ad Testing: 72andSunny and the “truth” campaign
Following up to their successful truth campaign, American Legacy Foundation and 2014 Ad Age Agency of the Year, 72&Sunny, needed to test their creative to see what resonated with today’s teens. mindswarms put the new ad concepts in front of the teens, and had them record their responses via smartphones. The results? Positive vibes win out over negativity.
Case Studies
Mobile’s Role in a Shopper’s Purchase
Online interactions are playing an increasing role in influencing a shopper’s ultimate purchase decision. But how much so? New data from Luth Research opt-in panel and mindswarms mobile video surveys show just what this means. Hint: You need to be fast, and relevant. Find out more in this Think with Google study here.
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