Fabric

Mobile’s Role in a Shopper’s Purchase

Online interactions are playing an increasing role in influencing a shopper’s ultimate purchase decision. But how much so? New data from Luth Research opt-in panel and mindswarms mobile video surveys show just what this means. Hint: You need to be fast, and relevant. Find out more in this Think with Google study here.

How Mobile Video Surveys Helped DINE Launch a New Product - Fabric
When food innovation company DINE needed to make a snap decision about whether to introduce a new product to consumers, they turned to mindswarms. The feedback they...
Millennials & Home Cleaning - Fabric
In a recent study, mindswarms set out to understand unique generational considerations in how Millennial women relate to home cleaning, home cleaning brands, and home cleaning product...
Amplify Your Pitch with Mobile Video Surveys - Fabric
4 days away from a major pitch, BBDO knew that having authentic & timely consumer video insights would amplify their pitch. The result: they won.
How to Seal the Deal with Mobile Video Surveys - Fabric
What happens when you need consumer insights within a matter of days? Check out how Fabric helped a leading agency craft video surveys to win new business.
mindswarms Partners with Carnegie Mellon HCI Masters Class - Fabric
In a pilot study at Carnegie Mellon University, students enrolled in Human Computing Interaction Masters program used mindswarms video mobile surveys to get feedback on their idea...
Mobile Video Ethnography Dives Into the Teenage Mind - Fabric
What shapes the identities of teens today? California ad agency BSSP wanted to reach beyond data-driven assumptions to find out, going deep into the minds of Generation...
How micro moments are reshaping the travel customer journey - Fabric
There’s a lot of planning that goes into traveling. And people increasingly turn to devices for help. Here, Think with Google (powered by mindswarms) reveals the consumer...
Mobile Video Surveys Reframe Global Qual - Fabric
Rob Klingensmith, Chief Strategic Officer of Marcel Worldwide, worked with mindswarms to collect consumer insights in 5 different countries for Luxottica, makers of the world’s iconic Ray-Ban...
How mobile has redefined the consumer decision journey - Fabric
The consumer journey, from I-need-some-ideas through I-want-to-buy-it, is increasingly guided by the smartphone.This means retailers need to show up in a useful way online in order to...
Dr. Lautman - Professor at Wharton’s MBA program - on Mobile Video Surveys - Fabric
Wharton MBA adjunct professor Dr. Martin Lautman appreciates the benefits of big data. But when it comes to diving deeper in order to understand consumer emotion and...
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Discover the speed and power of Fabric’s AI and easy to use platform below, featuring a real study conducted by 3 PhDs at MSFT in 2021!