Qualitative Sample Sizes - Fabric
Adequate sample sizes have been debated extensively in the market research industry for many years, in part because quantitative sample sizes are statistically easier to measure.
Creative Cases - Fabric
The following is a short list of ways in which we and/or our clients have employed the platform creatively to extract new and unusual insights.
4 Tips for Getting the Most out of Your Fabric Video - Fabric
Tom Bassett, founder of Fabric, discusses best practices for extracting relevant data and weaving powerful stories to share within your team.
4 ways Fabric works with traditional qualitative research - Fabric
Fabric has been used as a way to bounce ideas off consumers after the traditional qualitative field work has been completed.
5 ways to ask follow-ups on mindswarms - Fabric
The primary ways to follow up after a mindswarms study include:
How to Write Effective Mobile Video Survey Questions
Every study has elements of creativity that revolve around asking the right questions. Learn how to write the best video survey questions in order to reach the...
4 Methodologies to use with Fabric Survey Videos - Fabric
Framed as a video selfie talking head, Perceptions & Attitudes captures people’s facial expressions with a proximity closer than any other methodology can provide (literally, and arm’s...