Your Study Results
Creating a video highlight reel brings your market research to life. First, complete steps #1–4 in our best practices tutorial, Creating a Video Highlight Reel, where you’ll learn to gather your materials and make a paper edit using our helpful tools.
1. Before you start editing
2. Edit the first draft
3. Deliver the rough cut
5. Best practices
The project lead should provide you with a paper edit and access to any assets the video requires.
Review paper edit
First, look at the titles. Are any titles too long? Too much text? Do you have the information you need?
Next, examine the content. Are all the excerpts clear? Can you easily find the respondent name and question number?
Does the amount of content you see fit with the runtime desired? If not, ask whether you should make choices for cuts, or if the project lead prefers to make edits to the paper edit before you start.
Use our paper edit estimator to approximate highlight reel run time.
Study the brand
Look at the end client’s website, advertising, other videos for design cues including:
To identify font names and styles, and identify exact colors, go into your web browser’s Developer tools.
Download brand assets
Next, obtain the appropriate fonts and brand assets.
Now that you’re better acquainted with the end client’s brand, find some music options that complement the brand and the themes/vibe of the paper edit.
Look at stock music sites like Artlist, Soundstripe, and YouTube Audio Library. We suggest grabbing 2–3+ options, unless you find one perfect song. Optionally, you can decide to choose music later.
As you dig into editing the video, it may be tempting to download all the relevant research clips together; this will not work well. DO NOT download the needed clips from Fabric all at once. It’s best to go one at a time, following the paper edit.
Get started on the first draft
Add a video quote to the project
Set up the sequence for your first pass edit
Start by creating a new sequence from this clip in your editing software of choice:
Next, add music and a background color matte:
Move on to making title cards for your sequence:
Arrange your computer screen for efficient editing
Assembling the edit
Use the following workflow to keep yourself organized. File names from various respondents downloaded from Fabric may be challenging to keep track of, so stay organized as each clip is brought into the project.
Assess the assembly
Now you should have all your clips in the edit. You’ve made all required titles (lower 3rds can be left for later).
Once you get close to having a good runtime
Review the flow of your draft
Sharing & first delivery
Decide whether the draft is strong enough to share your intent and the vibe. If you’re getting close, refine your work for a first delivery.
Look at how you’ve used music throughout. Some questions and tasks:
Scale all clips so they look good together. Make your use of backgrounds and borders intentional. For example, do you want a border around all clips?
If you have some 4×3 and some 16×9 clips, decide how to treat each size. Keep that decision consistent throughout your video.
Your project lead may have told you that b-roll would be expected. If they didn’t, and b-roll was not scoped, it is best to do without.
If you do need b-roll, start laying it in to support the story. Look for stock footage, ask project lead or client for b-roll, or find clips online. Do not use online video without permission, especially if the video is publicly viewable.
Music, audio, & visual adjustments
Now it’s time to deliver an initial rough cut to your project lead. To get there:
When communicating with your lead, sending them the link, be sure to:
Now your project lead, and possibly others, have viewed the rough cut. It’s time to refine video content based on feedback.
Communication is key. Know when to take action yourself, and when to ask.
Look around first, then ask questions
Don’t ask a question unless you’ve looked around for answers first. You can:
If you still don’t know, ask for clarification.
Take action on your own
Don’t change the content greatly without asking first—or you’ll waste your time. That said: sometimes feedback will be vague, but you can make improvements based on it. In that case, move forward with trims for clarification and concision.
Sometimes general or emotional or vibe feedback is easy to work with.
“It should feel more fun and less hectic.”
“It feels a little slow.”
Sweeten all clip audio at once with the Audio Track Mixer.
In a video highlight reel for Fabric market research, lower 3rds may include information such as a respondent’s name, title, age or location. Ask the project lead how much information should be divulged. For example, are we hiding full names? Keep information consistent across clips.
All together now
Sometimes it can be effective to show that a lot of people share the same impression of a brand/product/idea or frustration. You can emphasize this in a few ways.
Nice audio, easy!
Use the audio tricks listed above. Use clip gain for all clips, use the Audio Track Mixer, and use little 2–3 frame audio fades on audio transitions
Discover the speed and power of Fabric’s AI and easy to use platform below, featuring a real study conducted by 3 PhDs at MSFT in 2021!