Qualitative Sample Sizes - Fabric
Adequate sample sizes have been debated extensively in the market research industry for many years, in part because quantitative sample sizes are statistically easier to measure.
Creative Cases - Fabric
The following is a short list of ways in which we and/or our clients have employed the platform creatively to extract new and unusual insights.
4 Tips for Getting the Most out of Your Fabric Video - Fabric
Tom Bassett, founder of Fabric, discusses best practices for extracting relevant data and weaving powerful stories to share within your team.
4 ways Fabric works with traditional qualitative research - Fabric
Fabric has been used as a way to bounce ideas off consumers after the traditional qualitative field work has been completed.
5 ways to ask follow-ups on mindswarms - Fabric
The primary ways to follow up after a mindswarms study include: