Creating Your Study
Whether it’s a new product design, the development of a new ad campaign, or the iteration of new UX or features, we often get asked about how to test different types of stimulus materials
You can add a link to any individual question or multiple questions. Just highlight the word you want to link, then (as with Google Drive) paste in the link.
Users will click on that link and be directed to the destination. We generally recommend using Google Drive because most people are familiar with it, but links can take users to:
Researchers use Fabric to test a broad range of assets. Some examples:
The kinds of stimulus that have been tested include:
Since each respondent is served up 10 questions, there are a number of ways to leverage the Fabric platform for testing stimulus. As a general rule of thumb, if you have four different pieces of stimulus to test, here’s how the arc of the study might look:
*Note: for Q10 in the above example, it’s a good idea to include a rollup of all the stimulus to remind them of everything they have already seen. Otherwise they might have trouble recalling the first few concepts.
When testing product descriptions or positioning statements which can run longer in text form, do your best to keep the concepts highly differentiated. Present 3–5 concepts max. If there is significant overlap in the concepts and/or the statements are long, consumers will have trouble distinguishing one from the others. In that case, we recommend that your wrapup include a rollup PDF of all of the statements/concepts. The rollup will refresh the respondent’s memory after they’ve seen each individually.
To avoid your entire sample seeing the stimulus in the same order, therefore biasing their reaction depending on the sequence in which they see the stimulus, break your studies down into smaller sample sizes and switch up the order.
For example, with a sample size of 15 people (n=15) and three pieces of stimulus, a suggested approach would be to structure it like this:
As with everything in an online environment, confidentiality can be compromised. A few notes on how to protect your ideas:
Discover the speed and power of Fabric’s AI and easy to use platform below, featuring a real study conducted by 3 PhDs at MSFT in 2021!