For this case study, we set out to take a close look at where general perceptions of AI are currently at, how they may have shifted during this recent generative AI tech revolution, and where people see AI going in the near future. Toward this goal, we actually employed ChatGPT to write and edit a number of the study questions, then used a combination of our proprietary Fabric AI alongside new integrations of OpenAI’s ChatGPT API to spearhead a quick-hit analysis on a relatively large qualitative video research study that normally would require a significant number of hours to code and analyze. The methodology we used is the Fabric DIY “Let Us Recruit” pathway, where we built up the study on Fabric, submitted a request for the recruit spec (two age segments of 18-29 and 40-59, then two occupational segments of Tech vs Non-Tech industries, plus an awareness and relatively strong opinion on ChatGPT / generative AI), and our on-platform recruiting team ran screeners to recruit from the Fabric / mindswarms respondent database. The N=60 respondent study closed in just 3 days, with strong response quality and insights.

The full findings of this case study will be coming soon as a complete article, but in the meantime you can view the video snippet below to see a walkthrough of using the AI to pull out some insight overviews from a couple more AI-central questions in this case study!