Inspiration

Quality Research, Quickly: Conducting In-Depth Studies Efficiently with Fabric

Fabric Customer Testimonial: Michael Cox

Fabric Recruits Unique Respondents at Lightning Speed

Fabric Customer Testimonial: Gwen Sullivan

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5 Advantages of Mobile Video Over In-Person Ethnography

Learn 5 advantages of mobile video ethnography over in-person ethnography and why you should consider mobile video surveys.

From Rolex to Iphone: Millennials and the Meaning of Luxury

How do Millennials view Luxury? We wanted to know, so we launched a study on our platform, and the responses we received were illuminating.

Rent, Own or Borrow: The Sharing Economy for Millennials

Given the rise of companies like Airbnb and Zipcar, Fabric wanted to uncover Millennials’ attitudes and brand relationships within this new economy.

Us and Them: The Double Standard of Online Reputation

Consumers demand transparency from corporations. A new study conducted by Fabric uncovered a double standard when it comes to managing their reputation.

5 Ways Buying Local Matters (and Doesn’t) to Millennials

Fabric wanted to explore a new generation of grocery purchasers: Millennials. Their insights were honest, and they weren’t afraid to speak their minds.

To Embrace or Reject: The Wearable Tech Divide

A recent Fabric study shows how consumers' opinions differ dramatically on the role fitness tracking wearables should play in their lives.

Millennial Brand Loyalty: Rewards Over Relationships

Millennials are redefining the concept of brand loyalty; in their eyes, it has changed dramatically from their parents’ version. Whereas their parent’s loyalty is seen to be a dynamic built on personal and emotional long-lasting relationships, theirs swings in an entirely new direction.

Why Mobile Ethnography Beats Big Data in Capturing the “Why”

In over 20 years of working with some of the world’s most valuable companies and recognized brands, mindswarms founder Tom Bassett has learned that mobile video surveys are the best way to capture a consumer’s emotions and authentic insights into how they make decisions.

8 Ways Brands Can Attract and Keep Millennial Customers

What makes a positive shopping experience for Millennials? We learned 8 ways brands can make their consumer experience resonate with Millennials.

How to Maximize the Impact of Your Mobile Video Surveys

In this guide, Tom Bassett shares his tips for making the most of your video surveys, offering best practices for sharing results in a captivating way.

Pushing Boundaries: 3 Creative Uses of Mobile Video Surveys

The limits of video surveys coincide with the limits of your imagination. Here are 3 creative uses of video surveys that prove the limits are truly endless.

5 Ways Mobile Video Ethnography Redefines Qualitative Research

Qualitative research is key when it comes to understanding customer truths, and an innovative tool opens new doors into consumer minds: mobile video ethnography. mindswarms founder Tom Bassett details the ways mobile video research re-energizes traditional qual, opening up new methodologies previously unavailable to researchers.

Why You Need to Use Video in Your Market Research Presentation

Check out the reasons you need to use video to get your audience’s attention, which can ultimately impact management decisions.

Millennials & Home Cleaning Video Survey Study

Fabric set out to understand unique generational considerations in how Millennial women relate to home cleaning, brands, and product purchasing.

Briefly: A Look into the Creative Brief

What do Frank Gehry, Yves Behar, David Rockwell, Maira Kalman, John C Jay and John Boiler all have in common? They all begin projects with The Brief. In this short film (a Vimeo staff pick), mindswarms founder Tom Bassett asks some of the world’s most exceptional creative minds for their insights into how they think about— and use— the brief to deliver outstanding creative, consistently.