Fabric

Use Cases

Creative Use Cases
Creative and inspiring use cases of Fabric
The following is a short list of ways in which we and/or our clients have employed the platform creatively to extract new and unusual insights.
Use Cases
In Home Use Test
Get to know your core target audience, intimately, by delving into their attitudes and lifestyle, brand affinities, product use and more.
Use Cases
Packaging testing
Gather visitor reactions to new - or existing - packaging. (This is particularly helpful for products where there is no sales assist on the retail floor).
Use Cases
In Home Use Test
Get raw consumer feedback to product and service use in home to benchmark features and pain points and inform future product and service improvements.
Use Cases
Watch consumers weigh in via video at critical points on their journeys
Have consumers show you their journey through a decision, product use, event or consumption moment.
Use Cases
Create highly unique audience segments
Identify key behavioral or attitudinal differences amongst audiences to develop a segmentation strategy (or drill down on one specific segment).
Use Cases
Consumer Insight Videos | Marketing Research Insights
Bring inspiration to your creative brief with video-based insights to energize and focus your creative teams. Know your brand with Consumer Insight Videos
Use Cases
Identify core equities of current advertising
Understand consumer perceptions of the core advertising equities of your brand: platform, key messages, relevance/differentiation, and characteristics including music, visuals, featured characters, tone/personality and more.
Use Cases
Get visceral and unvarnished reactions to messaging
Test the relevance and resonance of your company’s messaging: advertising, website, packaging and more.
Use Cases
Help determine how - or if - to extend an existing ad campaign
Understand the core advertising equities, assets and characteristics of a current ad campaign in order to learn how best to evolve it.
Use Cases
Uncover core brand perceptions
Gain insight into consumer brand perceptions to inform brand (re)positioning and increase brand valuation efforts.
Use Cases
Get visceral and authentic reactions to new ad concepts
Evaluate resonance, relevance and overall impressions of new concepts, platforms, messages, headlines, and taglines.
Use Cases
Gather insightful research videos, fast, to win new business
Rapidly gather compelling customer research videos for new business pitches that demonstrate insight and empathy for a client’s market, brand or product.
Use Cases
4 ways Fabric works with traditional qualitative research
Rather than show up at a respondent’s home with an Excel spreadsheet and fingers crossed the participant is good, mindswarms has been used to recruit in advance for ethnographies. Not only does it help identify cream-of-the-crop candidates, but it also informs the research process early on, and can be used to sharpen discussion guides.
Use Cases
Understand customer experiences through the eyes of the consumer
Gather visitor reactions to new stores, restaurants, drive- thrus and more. Observe the visitor experience and capture opinions, pain points and areas of delight to refine the overall experience.
Use Cases
Journey Mapping
Have consumers show you their journey through a decision, product use or consumption journey.
Use Cases
Audience Analysis and Segmentation
Learn about your targeted audience with Audience Analysis and Segmentation, including their opinions and lifestyles, brand affinities, product usage, and more. Sign Up!
Use Cases
Physical environment and product user testing
Gather visitor reactions to new displays and environments. Observe the visitor experience and capture opinions, pain points and areas of delight to refine retail environments, displays and services.
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