Consumer Researchers Get Insights Faster With AI-Driven Mobile Video Survey Platform

mindswarms has announced Fabric, its AI-driven mobile video survey platform, to help brands quickly get the insights they need to continue to innovate –– especially when in-person research is not an option.

Built-in AI and sentiment analysis accelerate the identification of valuable insights by highlighting responses and relevant quotes. Fabric eliminates hours of wading through video by narrowing the focus and showing you where to dive deeper.

Accelerate valuable insights with Fabric’s AI and sentiment analysis engine

With Fabric, consumer insights researchers can invite consumers to share their perceptions of brands, advertising, messaging, products, packaging, culture, and more from their smartphone. Results come in minutes instead of days or weeks.

Fabric allows brands to conduct research with their own audience or recruit from a robust database of more than 250,000 consumers.

Being in the dark and not knowing what consumers are thinking is something all great brands avoid. But COVID has thrown a wrench in the research process.

Fabric gives researchers the tool they need to get the candid, authentic, and emotionally unguarded insights required to deliver their most innovative work.

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