A Behavior Change During COVID-19 That’s Helping Consumers Recharge

Learn how consumers are escaping stress by being active outdoors.

Get Me Out. Consumers Agree On How To Recharge Right Now

The Big Question

Through our latest mobile video survey, we learned that people are attempting to recharge and escape the stress and anxiety caused by COVID-19 by putting their bodies in motion. And more often than not, they’re doing it outside.

Consumers told us that after being inside, stressed out, and worried so much, being outside helps them feel like they’re finding their life before the pandemic.

The Big Story

People are spending so much time in their home that it has become the place where they’re constantly reminded about COVID-19. Getting outside gives them a chance to escape that place of bad news and makes them feel like they’re moving back to their life before the pandemic.

Being confined to one place has taken away the random opportunities to be in motion outside, like walking to work or going to lunch with coworkers. As the old saying goes, a body in motion stays in motion.

People crave to put their bodies in motion to feel a greater sense of well being and health.


They’re discovering new trails near home to walk or run on, playing sports with people in their social bubble at the beach, and getting even deeper into the outdoors by camping.

How Should Brands Respond?

Consumers are looking for brands to help them get out of the negative news spiral. Brands should look for opportunities to help people escape the feeling of being cooped up and help them find the freedom that being outside brings them.

Want more insights like this? mindswarms helps you get deeper consumer insights fast using the power of AI + mobile video on our powerful Fabric platform.Request access to start a study today.

Fabric YouTube
Looking for more videos? Check out our YouTube channel
5 Advantages of Mobile Video Over In-Person Ethnography
Learn 5 advantages of mobile video ethnography over in-person ethnography and why you should consider mobile video surveys.
From Rolex to Iphone: Millennials and the Meaning of Luxury
How do Millennials view Luxury? We wanted to know, so we launched a study on our platform, and the responses we received were illuminating.
Rent, Own or Borrow: The Sharing Economy for Millennials
Given the rise of companies like Airbnb and Zipcar, Fabric wanted to uncover Millennials’ attitudes and brand relationships within this new economy.
Us and Them: The Double Standard of Online Reputation
Consumers demand transparency from corporations. A new study conducted by Fabric uncovered a double standard when it comes to managing their reputation.
5 Ways Buying Local Matters (and Doesn’t) to Millennials
Fabric wanted to explore a new generation of grocery purchasers: Millennials. Their insights were honest, and they weren’t afraid to speak their minds.
To Embrace or Reject: The Wearable Tech Divide - Fabric
A recent Fabric study shows how consumers' opinions differ dramatically on the role fitness tracking wearables should play in their lives.
Millennial Brand Loyalty: Rewards Over Relationships - Fabric
Millennials are redefining the concept of brand loyalty; in their eyes, it has changed dramatically from their parents’ version. Whereas their parent’s loyalty is seen to be...
Why Mobile Ethnography Beats Big Data in Capturing the “Why” - Fabric
In over 20 years of working with some of the world’s most valuable companies and recognized brands, mindswarms founder Tom Bassett has learned that mobile video surveys...
8 Ways Brands Can Attract and Keep Millennial Customers - Fabric
What makes a positive shopping experience for Millennials? We learned 8 ways brands can make their consumer experience resonate with Millennials.
Subscribe to our newsletter
Get notified about the updates, latest news and studies.

Thanks for your interest!

Discover the speed and power of Fabric’s AI and easy to use platform below, featuring a real study conducted by 3 PhDs at MSFT in 2021!