Fabric

Why You Need to Use Video in Your Market Research Presentation

We’ve been there: presenting research insights to a room of C-Level executives who are distracted by the latest crisis. Then, you start a video - phones go down, heads lift, and suddenly you’re Sinatra with a microphone. Check out the reasons you need to use video to get your audience’s attention, which can ultimately impact management decisions. You can watch the video here.

Do you want to take your market research presentation to the next level? If yes, you’re in the right place. Tom Bassett, founder of Fabric, has spent more than 20 years crafting and analyzing mobile video surveys with some of the world’s most valuable companies and brands, and he’s got the inside scoop on how to present your market research insights in the most compelling way possible.

The answer isn’t as complicated as you might think: Use video!

Mobile video studies have redefined qual because they’re an engaging and credible way to bring valuable insights back to your organization or client. They offer something agile, scalable, economical, and sticky. As in, they truly engage the end user in terms of learning. This has everything to do with the sensory experience video offers; it’s incredible what you can see visually, beyond the respondent’s’ words when you peek into their closets, pantries, dens, home offices, fridges and more. There are subtle cues in consumers’ body language, facial expressions, and physical environments that convey key information about what’s going on inside their minds. And this is what you need! It’s an authenticity you can’t get anywhere else, and it’s one of the most compelling reasons mobile video surveys have revitalized the qualitative research industry.

Mobile video studies have redefined qual because they’re an engaging and credible way to bring valuable insights back to your organization or client. They offer something agile, scalable, economical, and sticky. As in, they truly engage the end user in terms of learning. This has everything to do with the sensory experience video offers; it’s incredible what you can see visually, beyond the respondent’s’ words when you peek into their closets, pantries, dens, home offices, fridges and more. There are subtle cues in consumers’ body language, facial expressions, and physical environments that convey key information about what’s going on inside their minds. And this is what you need! It’s an authenticity you can’t get anywhere else, and it’s one of the most compelling reasons mobile video surveys have revitalized the qualitative research industry.

Fabric YouTube
Looking for more videos? Check out our YouTube channel
5 Advantages of Mobile Video Over In-Person Ethnography
Learn 5 advantages of mobile video ethnography over in-person ethnography and why you should consider mobile video surveys.
From Rolex to Iphone: Millennials and the Meaning of Luxury
How do Millennials view Luxury? We wanted to know, so we launched a study on our platform, and the responses we received were illuminating.
Rent, Own or Borrow: The Sharing Economy for Millennials
Given the rise of companies like Airbnb and Zipcar, Fabric wanted to uncover Millennials’ attitudes and brand relationships within this new economy.
Us and Them: The Double Standard of Online Reputation
Consumers demand transparency from corporations. A new study conducted by Fabric uncovered a double standard when it comes to managing their reputation.
5 Ways Buying Local Matters (and Doesn’t) to Millennials
Fabric wanted to explore a new generation of grocery purchasers: Millennials. Their insights were honest, and they weren’t afraid to speak their minds.
To Embrace or Reject: The Wearable Tech Divide - Fabric
A recent Fabric study shows how consumers' opinions differ dramatically on the role fitness tracking wearables should play in their lives.
Millennial Brand Loyalty: Rewards Over Relationships - Fabric
Millennials are redefining the concept of brand loyalty; in their eyes, it has changed dramatically from their parents’ version. Whereas their parent’s loyalty is seen to be...
Why Mobile Ethnography Beats Big Data in Capturing the “Why” - Fabric
In over 20 years of working with some of the world’s most valuable companies and recognized brands, mindswarms founder Tom Bassett has learned that mobile video surveys...
8 Ways Brands Can Attract and Keep Millennial Customers - Fabric
What makes a positive shopping experience for Millennials? We learned 8 ways brands can make their consumer experience resonate with Millennials.
Subscribe to our newsletter
Get notified about the updates, latest news and studies.

Thanks for your interest!

Discover the speed and power of Fabric’s AI and easy to use platform below, featuring a real study conducted by 3 PhDs at MSFT in 2021!