Mobile video studies have redefined qual because they’re an engaging and credible way to bring valuable insights back to your organization or client. They offer something agile, scalable, economical, and sticky. As in, they truly engage the end user in terms of learning. This has everything to do with the sensory experience video offers; it’s incredible what you can see visually, beyond the respondent’s’ words when you peek into their closets, pantries, dens, home offices, fridges and more. There are subtle cues in consumers’ body language, facial expressions, and physical environments that convey key information about what’s going on inside their minds. And this is what you need! It’s an authenticity you can’t get anywhere else, and it’s one of the most compelling reasons mobile video surveys have revitalized the qualitative research industry.