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5 Advantages of Mobile Video Over In-Person Ethnography
Learn 5 advantages of mobile video ethnography over in-person ethnography and why you should consider mobile video surveys.
From Rolex to Iphone: Millennials and the Meaning of Luxury
How do Millennials view Luxury? We wanted to know, so we launched a study on our platform, and the responses we received were illuminating.
Rent, Own or Borrow: The Sharing Economy for Millennials
Given the rise of companies like Airbnb and Zipcar, Fabric wanted to uncover Millennials’ attitudes and brand relationships within this new economy.
Us and Them: The Double Standard of Online Reputation
Consumers demand transparency from corporations. A new study conducted by Fabric uncovered a double standard when it comes to managing their reputation.
5 Ways Buying Local Matters (and Doesn’t) to Millennials
Fabric wanted to explore a new generation of grocery purchasers: Millennials. Their insights were honest, and they weren’t afraid to speak their minds.
To Embrace or Reject: The Wearable Tech Divide - Fabric
A recent Fabric study shows how consumers' opinions differ dramatically on the role fitness tracking wearables should play in their lives.
Millennial Brand Loyalty: Rewards Over Relationships - Fabric
Millennials are redefining the concept of brand loyalty; in their eyes, it has changed dramatically from their parents’ version. Whereas their parent’s loyalty is seen to be...
Why Mobile Ethnography Beats Big Data in Capturing the “Why” - Fabric
In over 20 years of working with some of the world’s most valuable companies and recognized brands, mindswarms founder Tom Bassett has learned that mobile video surveys...
8 Ways Brands Can Attract and Keep Millennial Customers - Fabric
What makes a positive shopping experience for Millennials? We learned 8 ways brands can make their consumer experience resonate with Millennials.