Get to know your core target audience, intimately, by delving into their attitudes and lifestyle, brand affinities, product use and more.
How the process works
- Design testing protocols for customer experiences
- Use Fabric remote video capture to gather participant responses to their experiences
- Conduct inquiries to fully understand user expectations and the cognitive models they associate to the product or environment experience
- Capture the product/environments context and the artifacts and elements influencing the user experience
Methods used
- Belief and Behavior delineation
- Drill-down on insights identified through prior quant
- Self comparison to other segments, attitudes, beliefs or behaviors
- Motivation mapping
Timing and cost
- Studies can be set up in minutes and usually involve 10-15 or more participants. Videos, transcripts, and analysis through Fabric’s AI show up as soon as participants complete their surveys.
- The “Bring Your Own Recruits” option starts at $50 per person. Each person you invite from your list answers up to 10 questions per study, yielding 10 x 1 minute video responses per person. Includes transcripts (machine & human for accuracy), and access to our sentiment and emotion based AI.
- The “DIY + Recruit” option starts at $250 per person, and you create a study recruiting from our proprietary database of over 250,000 respondents. Each person answers up to 10 questions per study, yielding 10 x 1 minute video responses per person. Includes screening, transcription (human + machine for accuracy), and access to our proprietary sentiment and emotion based AI.
Deliverable
15 participants each answer 10 questions using the video on their smartphone or laptop. That produces 150 x 1 minute video clips and corresponding transcripts (both through Fabric’s AI, and a parallel service that includes a human’s eyes to capture important nuances).
All delivered via a cloud-based link that is shareable, and assets that can be downloaded (videos in MP4 format) to be used to bring the insights to life for presentations, and highly engage audiences.