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Learn how consumers are escaping stress by being active outdoors.

A Behavior Change During COVID-19 That’s Helping Consumers Recharge

Get Me Out. Consumers Agree On How To Recharge Right Now

The Big Question

Through our latest mobile video survey, we learned that people are attempting to recharge and escape the stress and anxiety caused by COVID-19 by putting their bodies in motion. And more often than not, they’re doing it outside.

Consumers told us that after being inside, stressed out, and worried so much, being outside helps them feel like they’re finding their life before the pandemic.

The Big Story

People are spending so much time in their home that it has become the place where they’re constantly reminded about COVID-19. Getting outside gives them a chance to escape that place of bad news and makes them feel like they’re moving back to their life before the pandemic.

Being confined to one place has taken away the random opportunities to be in motion outside, like walking to work or going to lunch with coworkers. As the old saying goes, a body in motion stays in motion.

People crave to put their bodies in motion to feel a greater sense of well being and health.

How?

They’re discovering new trails near home to walk or run on, playing sports with people in their social bubble at the beach, and getting even deeper into the outdoors by camping.

How Should Brands Respond?

Consumers are looking for brands to help them get out of the negative news spiral. Brands should look for opportunities to help people escape the feeling of being cooped up and help them find the freedom that being outside brings them.

Want more insights like this? mindswarms helps you get deeper consumer insights fast using the power of AI + mobile video on our powerful Fabric platform.Request access to start a study today.

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Consumer Researchers Get Insights Faster With AI-Driven Mobile Video Survey Platform

Consumer Researchers Get Insights Faster With AI-Driven Mobile Video Survey Platform

Mindswarms has announced Fabric, its AI-driven mobile video survey platform, to help brands quickly get the insights they need to continue to innovate –– especially when in-person research is not an option.

Built-in AI and sentiment analysis accelerate the identification of valuable insights by highlighting responses and relevant quotes. Fabric eliminates hours of wading through video by narrowing the focus and showing you where to dive deeper.

With Fabric, consumer insights researchers can invite consumers to share their perceptions of brands, advertising, messaging, products, packaging, culture, and more from their smartphone. Results come in minutes instead of days or weeks.

Fabric allows brands to conduct research with their own audience or recruit from a robust database of more than 250,000 consumers.

Being in the dark and not knowing what consumers are thinking is something all great brands avoid. But COVID has thrown a wrench in the research process.

Fabric gives researchers the tool they need to get the candid, authentic, and emotionally unguarded insights required to deliver their most innovative work.

 
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