Use Cases

Creative Use Cases

Creative and inspiring use cases of Fabric

The following is a short list of ways in which we and/or our clients have employed the platform creatively to extract new and unusual insights.

In Home Use Test

Get to know your core target audience, intimately, by delving into their attitudes and lifestyle, brand affinities, product use and more.

Packaging testing

Gather visitor reactions to new - or existing - packaging. (This is particularly helpful for products where there is no sales assist on the retail floor).

In Home Use Test

Get raw consumer feedback to product and service use in home to benchmark features and pain points and inform future product and service improvements.

Watch consumers weigh in via video at critical points on their journeys

Have consumers show you their journey through a decision, product use, event or consumption moment.

Create highly unique audience segments

Identify key behavioral or attitudinal differences amongst audiences to develop a segmentation strategy (or drill down on one specific segment).

Consumer Insight Videos | Marketing Research Insights

Bring inspiration to your creative brief with video-based insights to energize and focus your creative teams. Know your brand with Consumer Insight Videos

Identify core equities of current advertising

Understand consumer perceptions of the core advertising equities of your brand: platform, key messages, relevance/differentiation, and characteristics including music, visuals, featured characters, tone/personality and more.

Get visceral and unvarnished reactions to messaging

Test the relevance and resonance of your company’s messaging: advertising, website, packaging and more.

Help determine how - or if - to extend an existing ad campaign

Understand the core advertising equities, assets and characteristics of a current ad campaign in order to learn how best to evolve it.

Uncover core brand perceptions

Gain insight into consumer brand perceptions to inform brand (re)positioning and increase brand valuation efforts.

Get visceral and authentic reactions to new ad concepts

Evaluate resonance, relevance and overall impressions of new concepts, platforms, messages, headlines, and taglines.

Gather insightful research videos, fast, to win new business

Rapidly gather compelling customer research videos for new business pitches that demonstrate insight and empathy for a client’s market, brand or product.

4 ways Fabric works with traditional qualitative research

Rather than show up at a respondent’s home with an Excel spreadsheet and fingers crossed the participant is good, mindswarms has been used to recruit in advance for ethnographies. Not only does it help identify cream-of-the-crop candidates, but it also informs the research process early on, and can be used to sharpen discussion guides.

Understand customer experiences through the eyes of the consumer

Gather visitor reactions to new stores, restaurants, drive- thrus and more. Observe the visitor experience and capture opinions, pain points and areas of delight to refine the overall experience.

Journey Mapping

Have consumers show you their journey through a decision, product use or consumption journey.

Audience Analysis and Segmentation

Learn about your targeted audience with Audience Analysis and Segmentation, including their opinions and lifestyles, brand affinities, product usage, and more. Sign Up!

Physical environment and product user testing

Gather visitor reactions to new displays and environments. Observe the visitor experience and capture opinions, pain points and areas of delight to refine retail environments, displays and services.